In July 2021, CPEC 9 completed the acquisition of Pushys, the core business under the “Adventure Online” banner, an Australia-based online cycling retailer, selling bike parts, accessories, clothing and bikes to over 130,000 customers nationally.
Adventure Online business represents a significant majority of the company’s sales, with the remaining proportion of sales from their three stores in Sydney, Adelaide and Canberra. Pushys.com.au was established in 2011 as an online offshoot of Australia’s largest cycling retailer, Pushys Bike Warehouse, based in Fyshwick, ACT. Adventure Online sells across all major bike categories including road bikes, mountain bikes, electric bikes and BMX, as well as scooters, skate and virtually every cycling accessory available.
The company’s primary goal is to provide customers with the broadest range of products and brands at the best price possible with unparalleled customer service. Adventure Online growth strategy centres on building and sustaining a strong competitive advantage by focusing on delivering the best possible online customer service, as well as an extremely short dispatch and delivery turnaround.
